M.P.Birla Institute of Management

Associate of Bharatiya Vidya Bhavan , Bangalore

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MP BIRLA INSTITUTE OF MANAGEMENT 187
Let Noble Thoughts Come to us From Every Side

Recent Submissions

Marketing Exhibition-Nirmana: From Idea to Shelf
(MPBIM, 2026-02-14) MP Birla Institute of Management
Marketing Exhibition 2026 “Nirmana: From Idea to Shelf” The Marketing Exhibition “Nirmana – From Idea to Shelf” is an experiential learning initiative organized by the Marketing Mavericks Club in association with the Internal Quality Assurance Cell (IQAC) of MP Birla Institute of Management on 14th February 2026. The exhibition showcases the complete journey of a product from ideation and concept development to branding, positioning, pricing, promotion, and final market placement. “Nirmana,” meaning Creation, reflects the essence of marketing as a discipline that transforms ideas into tangible value for consumers and organizations. The exhibition provides students with a platform to apply classroom concepts to real-world business scenarios, encouraging creativity, strategic thinking, and customer-centric innovation. The exhibition was inaugurated by Chairman Er. N. Ramanuja. They were six teams who displayed the product ideas. The judges of the event were Dr. Charan Kumar distinguished alumni of 2011 – 2013 Batch. He is presently serving at Karnataka Electricity Regulatory Commission. Mr. Girish Kumar Raju, distinguished alumni of 2014- 2016 batch. He is serving as Competitive Intelligence Specialist at Hewlett-Packard Enterprise First place was won by Ketan, Prasanna, Adarsh, Chaitra, Anjali, Harshita, Chalapathi, Poorvika for the product idea Easy Dip Tea. The Runners won by Rakesh, Jhanavi, Mishal Mustafa, Raman Gowda, Yeshaswini and Dileep for the product idea - Recycled Cardboard Desk Organiser.
Digital Customer Lifetime Value (CLV) and Its Impact on Sales
(MPBIM, 2026-07-22) Vishnu K P
The session was delivered by Mr. K P Vishnu, an alumnus of MPBIM and a sales and business growth professional, who shared practical insights into how businesses can build long-term customer relationships through Digital transformation, customer-centric strategies, and value-based selling. Students gained valuable knowledge on Customer Lifetime Value (CLV), customer retention, cross-selling, upselling, personalization, loyalty programs, and the role of digital tools such as CRM, AI, and analytics in driving sustainable business growth. Real-world case studies from Amazon and Blinkit, along with the engaging "Grow Your Customer" team activity, encouraged participants to apply CLV concepts to practical business scenarios. The interactive session successfully bridged academic concepts with industry practices, equipping students with the skills and mindset to create lasting customer relationships and deliver long-term business value.
Academia to Industry – Mastering Recruitment, Workplace Readiness & Performance Management
(MPBIM, 2026-07-22) Hariharan M
Bridging the gap between academia and industry is essential in preparing future management professionals. The HR Domain, in association with IQAC, M P Birla Institute of Management, organized an insightful expert talk on "Academia to Industry – Mastering Recruitment, Workplace Readiness & Performance Management" on 22 July 2026. The session was delivered by Mr. Hariharan M, Talent Acquisition Specialist at Capgemini, MPBIM alumnus, founder of AGNITIO – The HR Club, researcher, and author. Drawing from his extensive industry experience, he shared practical insights into corporate recruitment, ATS-friendly resume building, LinkedIn optimization, HR interview preparation, recruiter expectations, and the performance management cycle. Students gained valuable knowledge on developing industry-ready skills, enhancing their professional presence, and preparing confidently for campus placements and future careers. The interactive discussion and real-world examples made the session highly engaging and impactful, inspiring students to continuously strengthen both their technical and interpersonal competencies. A heartfelt thank you to Mr. Hariharan M for sharing his expertise and motivating our students to embrace the journey from academia to the corporate world with confidence.
International Conference on AI-Driven Management and Sustainable Business Transformation,
(MPBIM, 2026-07-17) BCU School of Management Studies,
The Internal Quality Assurance Cell, M. P. Birla Institute of Management, is delighted to share that our MBA students successfully presented their research papers at the Two-Day International Conference on AI-Driven Management and Sustainable Business Transformation, organised by the BCU School of Management Studies, Dr Manmohan Singh, Bengaluru City University, in association with Mount Carmel College and the International Institute of Business Studies (IIBS). Our students showcased innovative research addressing the transformative role of Artificial Intelligence across education, finance, and sustainable supply chain management. Re-thinking Artificial Intelligence in Education: A Dual-Framework Perspective on Technology Adoption and Learning Effectiveness by Deepika S & Shreevatsa Bhat- IV Semester Transforming Investment Decision-Making through Generative AI and Robo-Advisory Services: An Exploratory Study on Investor Perceptions and Adoption Factors by Hima C. S. & Shriram M. Hegde- II Semester Artificial Intelligence and Robotics for Sustainable Supply Chain Management: A Comparative Analysis of Global Practices and India's Readiness by Yashaswini V. & Nidhi M. S - II Semester The presentations reflected our students' research orientation, analytical thinking, and commitment to addressing contemporary business challenges through evidence-based inquiry. Their participation in an international academic forum exemplifies MPBIM's commitment to fostering a vibrant research culture that promotes innovation, intellectual curiosity, and lifelong learning. The IQAC extends its heartfelt congratulations to the student researchers and appreciates the guidance and support provided through faculty mentorship in nurturing quality research. We wish our students continued success in their pursuit of academic excellence, innovation, and lifelong learning.
From Idea to Business: Turning Problems into Opportunities
(MPBIM, 2026-07-22) Srivastava, Divyansh
The Institution's Innovation Council (IIC) – 2026 successfully organized an insightful Expert Talk on "From Idea to Business: Turning Problems into Opportunities" on 22 July for MBA II Semester (2025–2027 Batch). The session was delivered by Mr. Divyansh Srivastava, with the objective of inspiring students to transform real-world challenges into innovative and sustainable business opportunities by identifying problems, generating impactful ideas, and cultivating an entrepreneurial mindset. Entrepreneurship begins with solving problems—not simply creating business ideas. This engaging session enabled participants to develop a practical understanding of how successful entrepreneurs identify customer pain points, recognize unmet needs, and transform them into innovative, value-creating business opportunities. Students realized that every challenge presents the potential for innovation when approached with curiosity, empathy, observation, and critical thinking. One of the major takeaways was the Why–What–How Framework, which provided a structured approach to evaluating entrepreneurial ideas. Participants learned to ask why a problem matters, What solution can effectively address it, and How it can be implemented in a sustainable and scalable manner. This framework strengthened their ability to think strategically and convert ideas into actionable business models. The session also showcased the growing role of Artificial Intelligence (AI) in entrepreneurship. Students explored how AI tools can support market research, competitor analysis, customer sentiment analysis, idea validation, business planning, content creation, branding, networking, and digital promotion. They understood how AI enables entrepreneurs to make faster, data-driven decisions while reducing the time, cost, and effort involved in launching a venture. Another significant learning outcome was adopting a customer-centric mindset. Participants learned that successful innovations emerge through continuous market validation, feedback, experimentation, and refinement rather than assumptions. This perspective reinforced the importance of creating solutions that address genuine customer needs and evolving market expectations. The session concluded by presenting a practical roadmap from idea generation to business execution, covering value proposition development, digital tools, effective communication, and market readiness. More importantly, it inspired participants to cultivate an entrepreneurial mindset defined by innovation, resilience, adaptability, and lifelong learning.