Best Paper Award Title on AI Enabled Green Marketing: Effects on Brand Trust and Customer Loyalty.

Abstract

MPBIM at the International Conference on AI-Driven Management & Sustainable Business Transformation Our faculty participated in the Two-Day International Conference on AI-Driven Management and Sustainable Business Transformation organized by Dr. Manmohan Singh Bengaluru City University on 17–18 July 2026 at the Jnana Jyothi Auditorium, Central College Campus, Bengaluru. We are proud to share that Dr. Sumithra Sreenath, Professor received the Best Paper Award for her research paper titled "AI Enabled Green Marketing: Effects on Brand Trust and Customer Loyalty." This achievement reflects MPBIM's commitment to academic excellence, research, and innovation in emerging areas of management.