Digital Pulse-2026: An Innovative Marketing Competition

Abstract

On 23 June 2026, Digital Pulse 2026: An Innovative Marketing Competition was successfully organized by the Internal Quality Assurance Cell (IQAC) in association with the Marketing Club – Marketing Mavericks. Preliminary rounds were conducted on 8 and 9 June 2026; as a result, 6 teams were chosen for the Final round. The Final round was challenging and aimed to foster creativity, strategic thinking, branding skills, and digital marketing knowledge among students through engaging and competitive activities. The event was judged by Industry Experts Mr. Kartik Krishnaswamy and Mr. Prashanth S, who served as experts for the competition. The competition consisted of three rounds. The first round, Label Making Competition, challenged participants to create an innovative beverage label using limited resources and present their brand concept effectively. The second round, Advertisement Enactment, tested participants' creativity and observation skills through the enactment and identification of famous advertisements. The final round, Social Media Advertisement Making, required teams to design an original advertisement. The program concluded with insightful feedback from the judges, followed by the announcement of winners and runners-up. The event was a grand success, providing students with a valuable platform to apply marketing concepts, enhance communication skills, and gain practical exposure to branding and digital marketing strategies. Winners: Hima, Ketan, Shriram, Ramangouda Patil, Sakshi, and Prasanna. Runners-Up: Moulya, Vijeta, Pratignya, and Nikita.