Dharana Journal Volume 16, Issue 2, (Jul-Dec 2025)
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Authors
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Volume Title
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Informatics
Abstract
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Research Articles
1-32 Examining the Conditional Process of Viral Marketing: The Role of Message Antecedents, Brand Mediators, and Consumer Engagement on Purchase Intention and Word-of Mouth by
S. Sathyanarayana and Pallavi R.
33-46 Valuation and Trading of Carbon Credits: A Fintech-Driven Framework for Sustainable Markets by K. R. Jalaja, Suman Kumari C. Mali and S. Sathyanarayana
47-57 Pathways to Prosperity: Factors Influencing Poverty Reduction and the Way Forward in India by S. R. Keshava
58-71 Behavioural Biases in Personal Finance Management: A Case Study of Selected Undergraduate Students of Bangalore South Colleges by S. Sowmya and R. Manohar
72-78 Effect of Yoga on Trigunas on Management Educators and Senior Citizens by N. Suresh
79-85 Stakeholder Theory and the Reconfiguration of Power, Responsibility, and Compliance under India's DPDP Act 2023 by S. Vijayalakshmi
Students' Corner
86-95 From Financial Literacy to Inclusion: The Role of Awareness among Young Graduates by S. Ananya , Nandan Prabhu and Pushpa B. V.
96-104 Age Diversity and Its Influence on Team Collaboration and Performance in a Multi-Generational Workplace by Aneendra Sasidaran, V. R. Anjanaa and Hema Harsha
Invited Articles
105-117 Moving Towards Effective IP Protection for India’s Traditional Wisdom by Wisdom
118-119 Mahabharata – A Management Guide for Millennials by Gowtham S.
Book Review
120-122 Right Kind of Wrong – The Science of Failing Well; Author: Amy Edmondson by S. Sathyanarayana
123-124 The Difficulty of Being Good: On the Subtle Art of Dharma; Author: Gurcharan Das by Pushpa B. V