Dharana Journal Volume 16, Issue 2, (Jul-Dec 2025)
| dc.contributor.author | MP Birla Institute of Management | |
| dc.date.accessioned | 2026-01-19T10:08:06Z | |
| dc.date.issued | 2025-07-01 | |
| dc.description | Research Articles 1-32 Examining the Conditional Process of Viral Marketing: The Role of Message Antecedents, Brand Mediators, and Consumer Engagement on Purchase Intention and Word-of Mouth by S. Sathyanarayana and Pallavi R. 33-46 Valuation and Trading of Carbon Credits: A Fintech-Driven Framework for Sustainable Markets by K. R. Jalaja, Suman Kumari C. Mali and S. Sathyanarayana 47-57 Pathways to Prosperity: Factors Influencing Poverty Reduction and the Way Forward in India by S. R. Keshava 58-71 Behavioural Biases in Personal Finance Management: A Case Study of Selected Undergraduate Students of Bangalore South Colleges by S. Sowmya and R. Manohar 72-78 Effect of Yoga on Trigunas on Management Educators and Senior Citizens by N. Suresh 79-85 Stakeholder Theory and the Reconfiguration of Power, Responsibility, and Compliance under India's DPDP Act 2023 by S. Vijayalakshmi Students' Corner 86-95 From Financial Literacy to Inclusion: The Role of Awareness among Young Graduates by S. Ananya , Nandan Prabhu and Pushpa B. V. 96-104 Age Diversity and Its Influence on Team Collaboration and Performance in a Multi-Generational Workplace by Aneendra Sasidaran, V. R. Anjanaa and Hema Harsha Invited Articles 105-117 Moving Towards Effective IP Protection for India’s Traditional Wisdom by Wisdom 118-119 Mahabharata – A Management Guide for Millennials by Gowtham S. Book Review 120-122 Right Kind of Wrong – The Science of Failing Well; Author: Amy Edmondson by S. Sathyanarayana 123-124 The Difficulty of Being Good: On the Subtle Art of Dharma; Author: Gurcharan Das by Pushpa B. V | |
| dc.identifier.issn | 0974-0082 | |
| dc.identifier.uri | https://mpbim.ndl.gov.in/handle/123456789/59 | |
| dc.language.iso | en | |
| dc.publisher | Informatics | |
| dc.subject | MP Birla Institute of Management | |
| dc.subject | Dharana Journal | |
| dc.subject | Jul-Dec 2025 | |
| dc.title | Dharana Journal Volume 16, Issue 2, (Jul-Dec 2025) | |
| dc.type | Other |