Dharana Journal Volume 1, Issue 1, (July 2007)
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Informatics
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Research Articles
2 Management Perspectives of ICDS Programme by Malathi Somaiah & V. Vijayalakshmi
13 Product Differentiation, Attribute Substitution and Hedonic Pricing by S. Bisaliah
18 Target Costing as an Effective Tool for Retail Pricing by B.V. Rudramurthy
22 E-Tailing Paradigm by Jairaj Nair & K.V. Prabhakar
38 Self Reporting Method in Business Surveys T. Srivenkataramana
41 Impact of Cross Culture Training on Business Due Diligence in the Corporate Sector - A diagnostic study S.K.Bhagavan & K.V. Prabhakar
Research Notes
46 Biography of Pooling of Interest Method in Accounting for Amalgamations by J. Shankar
59 Brand Positioning : A Study On Microwave Ovens by M. R. Shollapur & Anitha R.
64 The Employability Enigma by Selvan D. & K.V. Prabhakar
66 Policy Towards Novice, Serial and Portfolio Entrepreneurs by T.R.Shastri
Book Reviews
71 Only the Paranoid Survive – Andrew S. Groove by Nilanjan Sengupta
72 IT HAPPENED IN INDIA : The story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer – Kishore Biyani with Dipayan Baishya by N.S.Viswanath